Best NFT Marketing Strategy to Promote NFTs
In the age of the internet, being a talented artist is not enough. You should also know how to promote your work and reach new people. Same is the case with NFT art. You should market your work smartly so it can reach potential buyers. But before we talk about NFT Marketing Strategy, let us understand what NFT is.
What is NFT?
NFTs are one of a kind. Nonfungible tokens, as their name suggests, present you with exclusive ownership. They stand out because they are unique tokens that cannot be replaced or duplicated. The world of NFTs is a fairly new realm in itself. NFTs are often used in the world of cryptocurrency to represent digital assets on blockchains. They are digital assets with unique identities which means that each token has its own uniqueness. What began as an experiment in new technology, NFTs have become a new path for artists to create, take ownership of their work, and control their value. Though these tokens are widely used, their value can rise and fall. You must have heard about the Bored Ape Yacht or the CryptoPunks, one of the most popular and expensive NFTs in the market, including Beeple’s Everyday: The First 5000 Days, the most expensive NFT to date, sold for 38528 ETH ($69.3 million), which have turned the world upside down.
How does NFT Work?
NFTs exist on a blockchain. You are probably most familiar with the idea of blockchain as the underlying process that makes cryptocurrency possible. Although other blockchains support them, NFTs are typically held on the Ethereum blockchain, distributed in a public ledger that records transactions. An NFT is minted from digital objects that represent both tangible and intangible items, including art, collectibles, gifs, music, virtual avatars, video game skins, videos, sports highlights, etc.
10 Best NFT Marketing Strategy
The NFT marketing strategy enables businesses and creators to promote their assets to gain a more significant number of consumers and investors in their network. The marketing strategies allow creators to reach a wider audience, increase revenue, and establish more trusting relationships. It is all about expanding trends and getting actively involved in popular platforms. To understand NFT and in order to execute your plan and art, you need to understand the NFT marketing strategy. Here are some NFT marketing strategies that will help you make a plan for the execution of your NFT project.
1. Identify your Target Audience
Always have an idea of your target audience to get a better idea of your plan. First, you need to research the crypto space to find crypto-art enthusiasts with similar interests or not who are likely to support your idea and potentially invest in your NFT. You can establish your online presence by traversing your online work on popular platforms to engage with crypto artists and other digital creators. The diversity of the community, with creators and collectors of all ages, can give you an idea of your target audience and whether they will be keen to engage with you and your crypto project.
2. Build your Community
Building your community is as important as creating your NFTs. Use the platform as a hub for interacting with your creators, collectors, as well as potential investors. A direct line of communication with your network will help you effectively answer any questions or clear any doubts they might have about your digital collectibles.
3. Influencer Marketing
It is 2022, and we all know the impact of influencers. People believe in influencers without a second thought, and it is the biggest thing that could boost traffic along with the attention of your target audience. Hire an influencer and advertise your NFT; it will make a huge difference.
4. Email Marketing
It allows you to stay in touch with your potential customers, sponsors, buyers, and target audience on a frequent basis. Send relevant users newsletters, press releases, announcements, and other information. This creates trust and increases brand credibility. Some of the best email marketing services are listed below:
Sendinblue Constant Contact Drip Moosend Mailchimp
5. Discord and Telegram Marketing
With these platforms, marketing is guaranteed. You can have a better-targeted reach, build your community, engage in activity, etc. Basically it is a viable option for promoting your business that comes with a great result. Using platforms such as Discord or Telegram enables you to have a conversation that can give you an extension of support. Also Read: How to Mint NFT for Free: Step by Step Guide
6. Paid Advertisement
Paid advertisements have always created a way for marketing to reach its peak. Let it be platforms like YouTube, Instagram, or Facebook, where paid advertisements have boosted revenue. It can help you reach a wider and more active online presence, including in the world of NFTs.
7. Blogging
Blogging is an effective NFT marketing strategy to push buyers through your sales funnel at different stages of the buyer’s journey. Create blog posts to engage, inform, and even convince potential buyers to purchase your NFT project. People wanting to get into collecting or buying NFTs might have questions about them, and your blog posts can give answers to their questions. It’s also a great strategic way to implement SEO tactics and get Google’s search engines to find your content.
8. NFT Giveaways
Everyone loves giveaways, and it is a great way to hype your online artwork. You can start giveaways in your online community and give your community a chance to learn about your NFTs. This way people will have an idea about your work and might stick their interests to your NFTs. It’s a win-win situation.
What is NFT Secondary Market?
NFTs require high-level and value-driven marketing strategies like any digital product or service. NFTs usually trade more on the secondary market as their status as an asset class strengthens. NFT Secondary market is a place where a collector, who has bought an NFT from a primary market relists or resells their NFTs. Secondary marketplaces like OpenSea and Binance enhance the NFT marketing strategy. These secondary markets act as the mediator between the buyer and the seller. And provide a user-friendly interference for smart investing.
10 Best NFT Marketing Services
Thinking of marketing your NFTs but can not find a place? Fret not because we have listed out some of the best NFT marketing services below.
1. Blockchain App Factory
Blockchain App Factory is regarded as one of the leading NFT advertising services. It offers more than just marketing services and provides clients with streamlined research, development, and production.
2. EON8
EON8 majorly focuses on quantifying your business success by leveraging effectual marketing strategies on Digital Platforms. Their friendly, prospective, and strategic approach is one of their key strengths that let the clients take successful steps forward and thrive with a great reputation online.
3. SAG IPL
SAG IPL has gained popularity since it started to provide NFT marketing services. It has since provided development, maintenance, and marketing services to clients situated worldwide.
4. AppDupe
AppDupe has a reliable marketplace where users can make their operations NFT-friendly. They are on a mission to create exceptional NFTs that span tangible and virtual assets. The marketing service provides customised NFT marketing services to help you climb the NFT ladder and target prospects.
5. INORU
INORU is one of the top global NFT marketing services. This company is known for its highly customized marketing solutions and it became a market leader by underlining key components: a spirited analytical approach, strategy implementation, and outright omnichannel processes. Also Read: The Best NFT Marketing Strategies and Platforms
6. Viral Nation
Viral Nation is a multinational full-service digital marketing agency that provides influencer marketing, content creation, and marketing of blockchain and W3 projects. It also provides impactful talent management, social media strategies, campaigns, and distribution.
7. CryptoPR
CryptoPR is a leading NFT marketing service that offers unmatched NFT marketing services. Public relations, influencer marketing, branding ventures, and social media campaigns are some of the popular services they provide. It is a great place to implement your NFT marketing strategy.
8. NeoReach
NeoReach is a full-service marketing-focused company. The company has experience in promoting decentralized projects with remote teams and achieving Web3-based goals for its clients. They provide complete marketing solutions from vision to production, to execution. It also has a platform that lets businesses connect with relevant social media influencers effortlessly.
9. Coinbound
Coinbound is a great NFT promotion company that has a habit of making a lot of buzz about its client’s projects. They made their name in the market with their team’s efforts and unique approach to managing and improving the brand image of their client’s projects.
10. Turnkey Town
The best thing about them is when you contact them with your goals and target market, their team will come up with a strategy to meet your goals and expectations. Turnkey Town offers diverse and best NFT marketing services, including social media marketing, video marketing, email marketing, crypto influencers marketing, community management, content marketing, and messaging funnels. Also Read: 21 Best NFT Art Marketplace
Platforms to Communicate
Interacting with your audience will guarantee an increase in your audience reach when you increase more NFTs and interact with others in the crypto spaces and on social media sites such as Telegram, Discord, Twitter, etc. These are some social media platforms that have become popular synonyms with NFT marketing. If you already have a social media platform you can use it to the fullest to strategize your NFT.
Twitter: Twitter has grown tremendously since it launched its NFT integrations on the ocean of NFT marketing services. Optimize your profile with external links and information on your NFTs and follow accounts of active users in NFT and crypto spaces as well as NFT collector circles. Interact with collectors and platforms that are active in the NFT marketplaces to build a trustworthy community. Discord: Discord ensures management and interaction with the NFT creators and encourages a personal touch for your Discord community over spamming your links to your subscribers. Tell a visual story with effective branding of your Discord server. Host live streams, ideations, and discussions to curate your community. Telegram: Telegram is one of the most well-known encrypted communication software that allows a group of people to form around a particular niche. Connect with creators and your potential investors. Join or create your own conversation platform to increase community marketing efforts. Clubhouse: Clubhouse is an audio-only social platform that is populated with NFT lovers. Join clubhouse groups related to NFT and explore the space for potential collaboration. Acquire knowledge from other groups from all age groups to understand the current trends.
This article about NFT marketing strategy is made after thorough research. We are sure that following these strategies will help you sell your NFT art in a better way. Keeping reading MoneyMint for more such content.
