If you’re looking for the best digital marketing tools to use in 2023 and beyond, you’re in the right place. According to Content Marketing Institute, content marketing gets 3 times more leads than paid search advertising. It is one of the best forms of digital marketing. So make sure to use digital marketing to take your online businesses or websites to the next level. Here’s a list of top 20 digital marketing tools you can use for various categories including content marketing, email marketing, affiliate marketing, SEO and so on. So let’s jump into the details without further ado.

20 Best Digital Marketing Tools to Use In 2023

SEO Tools

SEO (Search Engine Optimization) gives you amazing ROI and produces long-lasting results. If you’re running an e-commerce store, online business or website, focusing on SEO gives you a ton of traffic, online visibility, brand exposure along with the sales. Here are few of the incredible SEO tools you can use to increase your traffic and sales.

1. WordPress SEO by Yoast

WordPress SEO by Yoast is probably the most downloaded WordPress plugin in the WordPress directory which has been downloaded over 20 million times. Why should you use it? If you’re looking to optimize your blog posts and pages with primary keywords to attract more search engine traffic, you should definitely install Yoast SEO plugin. It helps you easily optimize your contents for specific keywords and gives you suggestions on where to include your keywords for better rankings. You can read our detailed review on Yoast SEO premium vs free to find more details about the features, pros and cons. How much does it cost? Yoast SEO offers both versions: free and premium. We’re currently using the premium version of Yoast SEO where it offers incredible features like internal link suggestions, the ability to optimize more than 1 keyword for each post, social media previews and so on. For 1 site, Yoast SEO premium costs you $89 for 1 year which includes free updates, support and no ads. Here’s the pricing structure of Yoast SEO premium for more than 1 site.

2 sites (the cost is $169.10) 3 sites (the cost is $253.65) 4 sites (the cost is $338.20) 5 sites (the cost is $400.50) 10 sites (the cost is $756.50)

2. Semrush

Semrush is the widely used premium SEO tool which has over 3 million customers worldwide. This is the only SEO tool which we’ve been using at Bloggers Passion for over 3 years now and we’re extremely happy with the results. Why should you use it? Semrush is an all in one SEO tool which helps you do everything from keyword research to backlink analysis and you can do a ton of other SEO related tasks including;

Keyword research Site audits Keyword rank tracking Find your competitor’s ads information Advertising analysis tools Domain comparison etc Backlink analysis Site positioning Content creation ideas Competitive analysis and so on

Here’s how the Semrush dashboard looks like;

How much does it cost? Semrush is offering 3 pricing options which are listed below. If you want to get a free trial of Semrush, you can use this link to get a 30-day free trial worth $119.95.

3. Google Analytics

Google Analytics is another fantastic tool from Google which helps you track all of your website traffic along with your site’s user behaviour (you can easily find your site’s entry and exit pages). Why should you use it? If you’re a digital marketer or blogger who’s already running a website, you must create an account on Google Analytics to track your website performance as it gives you all the information around;

Your top traffic generating pages Traffic sources Website bounce rates Conversions and goals And so on

Read: The Complete Guide to Affiliate Marketing to Make More Money for Beginners In 2023 Once you’ve set up a free account on Analytics, it gives you a tracking code which you need to insert within your website. The tracking code is triggered when the user opens the page in a web browser (provided the permitted performance JavaScript in a browser). How much does it cost? It’s absolutely free. All you need is to sign up for Google Analytics using your Gmail account. You can use Analytics to easily identify the technology profiles of website visitors including what browsers are visitors using, and track eCommerce trends such as cart completion, daily revenue, and more.

4. Screaming Frog SEO Spider

The Screaming Frog SEO Spider is one of the most used desktop programs which is available for both PC and Mac which crawls websites links, images, CSS, script and apps. You can easily find out if your site has any crawling issues, broken links and so on using it. Why should you use it? From finding broken links on your site to fixing your crawling issues, you can literally do any technical related stuff using it and here are few great features of this tool;

Find Broken Links, Errors & Redirects Analyse Page Titles & Meta Data Review Meta Robots & Directives Audit hreflang Attributes Discover Duplicate Pages Generate XML Sitemaps Site Visualisations And the list goes on

How much does it cost? There’s a free version which you can use to crawl up to 500 URLs and it also offers a premium version which costs you 149 Euros where you can crawl unlimited URLs along with few more additional features that you don’t get in the free version.

5. Ubersuggest

Are you looking for a free tool to perform keyword research? Do you want to get most of the useful data around the keywords you are looking to rank for? Ubersuggest is a great keyword research tool for you. Why should you use it? From volume to seasonality to cost per click data, Ubersuggest keyword tool will show you everything at one place. You can easily find out all the relevant keywords, competition along with the search volume of any keyword you’re trying to rank for. When you enter any keyword of your choice, it also gives you a ton of useful information like search volume, SEO difficulty, paid difficulty etc which looks like this. As you can see above, the tool is also suggesting whether the keyword is easy to rank for or not and showing the percentage of chances you have to rank in the top 20. How much does it cost? It’s a completely free tool to use. You can use it for free any number of times which means, you can perform keyword research and analysis without any limitations. Definitely one of the best free keyword research tools for all kinds of bloggers and SEOs. Read: Ubersuggest vs Semrush: Which SEO Tool Is Worth Every Penny?

Content Marketing Tools

Content marketing is all about creating high-quality content that actually helps you build your brand, increase your traffic and overall sales to your websites and online businesses. Here’s a list of some of the most useful content marketing tools you can use in 2023.

1. Grammarly

Grammarly is one of the most popular online proofreading tools which is used by millions of people worldwide. Did you know that Grammarly offers proofreading and plagiarism detection tools which help you check against more than 250 grammar rules? Yes, that’s the reason why Grammarly is so popular. Why should you use it? Are you not a native English speaker? Are you a blogger? Are you a student? It doesn’t matter who you’re or what field you are in, if you’re involved in creating articles, you need to proofread what you create, right? After all, no one likes to consume information which is full of grammatical mistakes or typos. Here’s where an exceptional proofreading tool like Grammarly comes into play which you can use for the following things.

Proofreading Grammar correction Plagiarism detection (find if your content is unique or not) Spell checking And so on

You can read our detailed review on Grammarly tool to find more details about this tool. How much does it cost? Grammarly currently has the following pricing structure.

Grammarly Premium monthly subscription costs $29.95 per month. Grammarly Premium quarterly subscription costs 19.98 per month, billed as one payment of $59.95. Grammarly Premium annual subscription costs $11.66 per month, billed as one payment of $139.95.

They offer a 7-day free trial to all the users and you can get the free trial from here. It also offers a browser extension which you can get it for free which helps you easily check grammar, spelling, and punctuation errors. If you’re looking for powerful digital marketing tools, don’t miss Jasper free trial. It’s a powerful AI writing tool that creates blog posts, social media posts, emails for you automatically. Read our review of Jasper AI to learn more about using this tool. Also, check out the Jasper AI pricing page to know its pricing. Read: How to Start a Blog in 10 Minutes Or Less in 2023 [Step By Step Process]

2. Canva

Canva is an easy to use image editing platform that helps you design stunning images for your blog posts, videos and so on. It also lets you easily create beautiful infographics where you can use their drag and drop builder to create infographics within minutes. Why should you use it? If you’re not tech savvy or designer who can use complex photo editing tools like Photoshop and looking for a simple drag and drop editing tools, Canva is the ultimate choice for you. You can create logos, images for blog posts, infographics, eBook covers and what not? It’s a great platform to create any kind of image or illustration you want within seconds. How much does it cost? It’s free to use though Canva offers few images, icons, charts etc for premium charges which usually cost $1 per image or icon (or any visual). It also offers premium pricing option which costs you $12.95 per month where you’ll get the features like;

Unlimited folders for your designs Unlimited storage for photos and assets Upload your own images Access millions of photos starting at $1 each Exclusive access to 400,000 free photos, illustrations, and templates and so on

3. Flipsnack

Flipsnack is a free online tool that allows users to create interactive digital publications such as catalogs, magazines, newspapers, brochures, cards, and many more. You can transform your PDFs into interactive digital publications, or if you lack creativity, choose to start the design process from scratch choosing from a wide variety of pre-made fully customizable templates. When you finish, simply publish your publication online (privately or publicly), share it on your social media platforms, embed it on your website, or download it as GIF, PNG, JPEG, or even PDF for print to also have it in the print format. Why should you use it? Flipsnack has an intuitive integrated design tool with an easy-to-use drag and drop interface you can make your publication within minutes, and you don’t need to worry about lacking any technical or design skills. You have 1000+ professional, pre-made templates you can choose from, easy sharing options on social media, via email, direct link, full view link, or embedded on websites and download in various format options: PDF for web, PDF for print, HTML5, JPG, PNG, MP4 preview, GIF preview. How much does it cost? Flipsnack has a free plan, but it has some limitations; if you want to get rid of those limitations, you can purchase one of their paid plans: Starter ($14/month), Professional ($35/month), Business ($79/month) and Enterprise ($210/month).

4. Google Docs

Google Docs is a word processor which is developed by Google and it’s one of the most popular tools for writing blog posts, creating content and so on. It’s basically a free web-based software office suite offered by Google within its Google Drive service. Why should you use it? Google Docs saves your information and data even offline. So even if you have Wifi related issues while creating articles using Google Docs, your data won’t be lost (as soon as you connect to the web, your data will be stored automatically). It also works out of the box as a proofreading tool which checks for any typos or grammatical mistakes your content has. How much does it cost? Google Docs is free. Yes, Google Docs is free for the average user but if you want to purchase a “Business” version of G Suite, monthly plans start at $5 per user where you’ll get 30GB of online storage for file syncing and sharing.

5. Hemingway App

Why should you use it? Hemingway App is an online editor where you can paste your article or content and the editor shows you instantly if there are any grammatical mistakes and also offers suggestions to improve your writing. Here’s how it looks like; As you can see above, Hemingway App shows you a readability grade score along with the word count and also shows you;

Alternatives to hard words or phrases you use Sentences which are hard to read if any Adverbs Passive voice And so on

All in all, Hemingway App gives you writing suggestions to make your writing simple and really effective to read online. Read: Top 15 Free Blog Sites for Creating Free Personal Blogs Really Quickly How much does it cost? It’s totally free to use. All you need to do is to go to their editor, remove all the already existing content (default content which is shown in the above image) and paste your own content to take your writing to the next level by correcting grammatical mistakes if any.

6. CoSchedule Headline Analyzer

CoSchedule offers you a free headline analyzer that will score your overall headline quality and helps you easily craft magnetic headlines that improve your overall readability and click-through rates. Why should you use it? Just enter any of your headline ideas into the tool and it will instantly audit your headlines and gives a score to your headline (out of 100). The higher your headline score is the more powerful it is. Here’s how it looks like; As you can see above, it gives us a headline score along with an analysis of the overall structure, grammar and readability of your headline. How much does it cost? It’s completely free to use. But you need to sign up where you have to enter your details such as name and email address to start using their headline analyzer tool for free.

Email Marketing Tools

Email marketing gives you $40 returns on every $1 you spend. That’s a lot of ROI, right? No matter what niche you’re in, if you’re a digital marketer, you should start building and growing your email list. Here’s a list of few top email marketing tools you can use to take your email marketing campaigns to the next level.

1. ConvertKit

ConvertKit is widely used by bloggers, SEOs and digital marketers worldwide. Even if you’re not a tech-savvy, you can use ConvertKit to easily send broadcasts and high converting email newsletters to get better open rates and clicks on your emails. Why should you use it? ConvertKit offers everything from broadcasts to landing pages to A/B testing. Here are a few features of ConvertKit which makes it one of the most useful email marketing solutions on the web right now.

Access to landing pages A/B testing Auto-responders Event-triggered email Mobile optimized emails Reporting and analytics Template management and the list goes on

How much does it cost? Here are the pricing options for ConvertKit.

0 – 1k subscribers: $29/month 1k – 3k subscribers: $49/month 3k – 5k subscribers: $79/month For bigger lists, you’ll get a custom pricing quote

Read: ConvertKit Review: Is it The Best Email Marketing Software?Read: ConvertKit Free Trial with Complete List of Pros & ConsRead: ConvertKit vs Mailchimp: Which is Better?

2. MailChimp

MailChimp is a popular email marketing solution which is chosen by users worldwide because of its simplicity and cost effective pricing. If you’re looking for a free or cheaper way to build and grow your email list, MailChimp is a great option for you. Why should you use it? For up to 2000 subscribers, it’s free to use. Highly recommend a paid account from just $10/mo which removes the MailChimp logo from your emails and includes advanced features (where you can also send commercial emails). Here are a few features that you get with MailChimp:

Customizable email templates Drag & drop email editor WYSIWYG editor Customer content fields/blocks in the email Image editing in the app Image storage List segmentation and so on

Read: GetResponse Vs MailChimp: Which Is Best to Grow Your Email List in 2023 How much does it cost? The great thing about using MailChimp is that it offers the Forever Free plan for up to 2,000 contacts and 12,000 emails per month (with ads). Mostly it’s enough for starters. But if you want to get more features, no ads and the ability to send commercial emails, you can go with the following plans.

3. Sumo

Sumo is used by over 600,000 websites worldwide and it offers a ton of tools to build and grow your email list. Why should you use it? Sumo is the easiest tool to set up and use to build your mailing list, reduce cart abandonment and so on. Here are a few things you can do with Sumo plugin.

You can easily grow your email list with timed popups across your site (and it also offers a wide range of tools such as welcome mat, popups and so on) Increase your average order value with smart bars that incentivize your visitors to buy more and increase your profits You can also create discount codes you can use to get more customers to buy and see the ROI from every email subscriber and sale you make And the list goes on

How much does it cost? It offers various pricing options apart from their basic starter plan (which is free and you can start using it by signing up). There are also 2 more premium pricing options available on Sumo which are listed below.

4. OptinMonster

Syed Balkhi from WP Beginner and Thomas Griffin who is the creator of the most popular Soliloquy slider plugin came up with the idea of OptinMonster which quickly became a success in WordPress. Why should you use it? OptinMonster uses an incredible technology called “Exit Intent” which helps you show popups or email opt-in forms just when your website visitors are going to exit your site. That way you’re converting already abandoned visitors from your site into email subscribers. Here’s how it looks like; Here are a few more things you can do with OptinMonster.

A/B testing Page level targeting where you can show certain forms on specific pages Geo-Location targeting Create unlimited forms Built-in analytics and reporting And so on

How much does it cost? Here’s the pricing structure of OptinMonster which is used by over 700,000 digital marketers worldwide.

5. Hunter

Hunter offers a suite of tools you can use to find and verify email addresses, as well as set up and run cold email campaigns. It’s a great solution that can help you generate leads, build links, and network effectively. Why should you use it? Hunter’s comprehensive toolset allows you to:

Find the email address of a single prospect or a list of prospects Verify email addresses on your list to maximize deliverability Set up, launch, and manage cold email campaigns

How much does it cost? Hunter offers a free plan that includes 25 email searches and 50 email verifications per month. You can also use it to send cold email campaigns with one email account and up to 500 recipients per campaign. Paid plans include:

Starter plan ($49/month): 500 email searches, 1,000 email verifications, 5 email accounts, and 2,500 recipients per campaign. Growth plan ($99/month): 2,500 email searches, 5,000 email verifications, 10 email accounts, and 5,000 recipients per campaign. Pro plan ($199/month): 10,000 email searches, 20,000 email verifications, 20 email accounts, and 7,500 recipients per campaign. Business plan ($399): 30,000 email searches, 60,000 email verifications, 40 email accounts, and 10,000 recipients per campaign.

If your needs exceed what the Business plan offers, you can also arrange a custom Enterprise plan.

Affiliate Marketing Tools

If you’re a blogger or digital marketer, you know that affiliate marketing is the best way to generate passive income from websites. Bloggers Passion has generated over $140,000 last year and the majority of the income came from selling affiliate products. That being said, here’s a list of few amazing affiliate marketing tools you can use to increase your sales and manage your campaigns properly.

If you’re monetizing your site mainly with affiliate marketing and mostly using affiliate links, you can use this plugin to turn ugly looking affiliate links to short and easy to remember affiliate links with ease. Why should you use it? If you’re looking for an incredible WordPress plugin to cloak your affiliate links, you must download this plugin. It turns long and bad looking affiliate links to short ones and you can customize your links however you want. eg. https://example.com/recommends/some-product (instead of showing ugly affiliate links, using such simply URLs can be useful for you as well as your target audience) It works really well. When you are writing blog posts, you can highlight a word and click the “TA” button. This works just like the built in link tool, you can search for the affiliate link you created earlier by name. How much does it cost? It offers two versions one is a free version and the other is the PRO version. Free plugin is enough for most users but if you’re looking for advanced features like, automatic keyword linking, Google tag manager, automatic affiliate disclosure etc, you should go for Pro version. For a single site license, the Pro version costs you $49 per month.

2. Crazy Egg

Did you know that over 300,000 websites use Crazy Egg to optimize their website performance and track users behaviour? We at Bloggers Passion are using Crazy Egg for over a year now and it’s working really great for us to see how the audience are behaving when they visit our site. Why should you use it? You can easily understand the customer journey with Snapshots and Recordings taken by Crazy Egg so you can make changes to your website or landing pages. You can also use their visual reports Crazy Egg and individual session recordings Crazy Egg to get to know your website visitors such as where they’re coming from, where they’re navigating to etc. How much does it cost? Here are the pricing plans offered by Crazy Egg.

Basic plan costs you $29 per month where you can do 100 Recordings, Unlimited A/B Tests, Unlimited Edits etc Standard plan costs you $49 per month where you can do 500 Recordings, Unlimited A/B Tests, Unlimited Edits etc Plus plan costs you $99 per month where you can do 1000 Recordings, Unlimited A/B Tests, Unlimited Edits etc Pro plan costs you $249 per month where you can do 5000 Recordings, Unlimited A/B Tests, Unlimited Edits etc

3. Easy Table of Contents

Do you create detailed articles? Do you want to make it easy for your website audience to easily skim through your whole content. Then, start using this plugin which helps you insert a table of contents into your posts, pages and custom post types easily. Why should you use it? Table of contents make it easy for both search engines and readers to navigate your content. Whenever you use subheadings such as h2, h3 and so on, this plugin create a separate section where your visitors can easily skim through the content. Here’s how it basically looks like; As you can see above, we’ve used one h2 tag and remaining all are in h3 tags and look at how perfectly they are laid out. This box usually shows up after your post headline and you can actually display it anywhere you want. How much does it cost? It’s free to use and you must have a WordPress.org site to be able to download, install and activate this plugin to start showing table of contents on your pages.

Social Media Tools

As a digital marketer or blogger, you might already know about the importance of social media sites like Facebook, Twitter and so on. Social media is growing rapidly every single day and if you want to manage your social media profiles with ease, you should check out the following best social media tools.

1. Buffer

Buffer is a social media management platform that allows you to manage and schedule your posts on social media sites like Facebook, Twitter and so on. Why should you use it? If you want to save time in managing your social media profiles, Buffer is the perfect platform for you where you can easily schedule posts, analyze performance, and manage all your accounts in one place. How much does it cost? Buffer offers a free plan where you can manage up to 3 social media profiles and schedule up to 10 posts a day. It also offers you premium pricing plans which are listed below.

Starter plan costs you $15 per month where you can manage up to 8 social profiles and schedule 100 posts per day. Business plans starting at $99 per month where you can schedule thousands of posts in a day and manage a ton of social media profiles.

2. Followerwonk

Do you want to dig deeper into your Twitter analytics? Do you want to easily find out who are your followers on Twitter and where are they located, when do they tweet and such important information? Then, you should definitely give a try to Followerwonk tool to manage your Twitter profiles. Why should you use it? Followerwonk allows you to easily manage your Twitter profile and also helps you easily analyse your followers. It also includes amazing features like;

Find and connect with new influencers in your niche Use actionable visualizations to compare your social graph to others Easily share your reports Find more details about your twitter followers and so on

How much does it cost? If offers a free account where you can manage 1 Twitter profile but if you want to get access to even more incredible features and the ability to manage multiple profiles, here are few more options.

Target (where you can create and manage up to 3 profiles which costs you $29 per month and you can find, analyze and optimize your twitter profile) Multitask (where you can create and manage up to 20 profiles which costs you $79 per month and you can find, analyze and optimize your twitter profile)

  1. Bitly Bitly is the world’s leading link management platform which you can use to shorten your URLs and track their performance easily. Why should you use it? From customized branded links to stats, you can use Bitly to manage your links easily. It also let you know in real time what’s working and what’s not. It’s especially useful for all kinds of digital marketers to see how their links are performing online (you can easily find out how many people clicked on your links) so you can easily tweak your links to improve their performance. Read: Top digital marketing blogs you should follow to stay competitive in 2023 How much does it cost? It’s completely free to use. You can sign up for free using your email and there’s also a premium option they offer which is known as “Enterprise” which is suited for people who wanted branded link shorteners, real-time analytics and so on. Here are a few important questions around digital marketing tools you should know for better understanding.

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  1. What are the top digital marketing blogs to follow? If you’re a digital marketer or diving into digital marketing for the first time, you know how important it is to learn from other people and blogs. If you’re looking for the best digital marketing blogs to follow, check out this post where you’ll find over 25 blogs which mostly covers topics around digital marketing.
  2. What are the best free digital marketing tools? There are a ton of digital marketing tools out there which are free including Google Alerts, Google Analytics, Ubersuggest for keyword research, Canva for image editing, Buffer to manage your social media posts and so on. You can also go through the list of digital marketing tools mentioned on this page to get an overview of what kind of tools you can use to build high traffic websites or eCommerce stores.
  3. What are the top digital marketing tools for startups? Here’s a list of few amazing digital marketing tools you can use for startups in 2023.

Canva (for image creation, infographics and so on) MailChimp (to manage your email marketing) Evernote Buffer (to easily manage your social media accounts and schedule posts)

  1. How to start a digital marketing agency from scratch? So do you want to know how to start a digital marketing agency from scratch? Starting a digital marketing agency can be the right thing which can give you long term benefits like building a personal brand, high-quality leads, sales and so on. We created an in-depth guide on how to start a digital marketing agency from scratch where you can find all the details like doing competitor research to launching your site to building your portfolio and so on.
  2. What are the main categories included in digital marketing? Digital marketing is a huge marketing medium which includes the following main categories.

Search engine optimization (SEO) Affiliate marketing Email marketing Search engine marketing (SEM) Content marketing Social Media Marketing (SMM)

Apart from the above list, many marketers also use a paid promotion channel which is Pay-per-click advertising (PPC) that gives you instant results like more leads, traffic and sales to your site when compared to any of the other channels. You can go through this post on SEM Vs SEO to know the major difference between the two.

Final Thoughts

If you’re a digital marketer or blogger, you should value time more than anything else. You should always find ways to save more time. That’s why you should think of getting access to the right digital marketing tools. Not only they help you save more time but you can properly manage all your content marketing, email, SEO, social media and so on more effectively. So did you like the list of top digital marketing tools mentioned on this page? Did we miss any of your favourite tools for digital marketing? Share your views in the comments.